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The field of Public Relations has evolved over the last few years, powered by new AI tools and new interconnections with the media. However, journalists are still journalists -- and an effective PR program still needs strong fundamentals. These fundamentals include: Relationship-building Credibility-building Influence Timing and Orchestration Knowledge-sharing Clarity Alignments Public Relations is still very much a strategically managed function for an organization. It requi

In the fast-paced world of B2B technology, having a robust public relations (PR) strategy is not just beneficial; it's essential. With the right approach, you can effectively communicate your brand's value, engage your audience, and build lasting relationships. This post will guide you through actionable steps to elevate your B2B tech PR strategy, ensuring you stand out in a crowded marketplace. Understanding the B2B Tech Landscape Before diving into specific strategies, it's